Sponsorship
Showcase your brand at Bicton Arena
Bicton Arena is set in glorious Grade One Listed Parkland and not only possesses the wow factor, but enjoys a unique atmosphere which is a large part of its appeal to sponsors. The diversity we have on offer here makes it engaging to a wide variety of sponsors.
Aside from our British Show Jumping Second Round Show (hosting numerous HOYS Qualifiers), International Horse Trials, and BD Regional Championships & Summer Area Festival, it must not be forgotten that we also run a variety of other events, from Pony Club and National Schools Equestrian Asssociation competitions for children of all ages, to national jumping series and FEI competitions. There really is something to suit everyone.
With a dedicated sponsorship team constantly designing and producing original and creative solutions to best suit your business or individual needs and maximise your commercial gain, anything is possible.
Brand exposure opportunities include
✓ Title sponsorship of a show / series / tournament / class
✓ Branded showjumps in prime viewing range
✓ Personalised cross country fences in prime viewing range
✓ Advertising boards within prime viewing range
✓ Exhibition space from which to advertise and promote your business/services
✓ Individual, unique sponsorship of geographical areas or technological services
✓ Advertising space on live screens
✓ Social media promotion (Facebook, Twitter, Instagram)
✓ Branded banners, flags, rugs, rosettes
✓ Bespoke, branded hospitality solutions and many more…
ANNUAL VISITORS
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follower growth since 2022
ANNUAL REACH
SOCIAL FOLLOWERS
Our sponsors
PARTNERSHIP SNAPSHOT
Explore an at a glance overview of Bicton Arena, including:
Who we are
Why brands partner with us
Key annual figures
Audience reach and engagement
Current key partners
Testimonials
“We are proud of our close association with Bicton arena and in particular the wide audience that our sponsorship has and continues to reach. The Bicton team are supportive, welcoming and inclusive and make us as sponsors feel part of the progressive Bicton arena team.
We enjoy working closely with Helen, Andrew and the Bicton Team. They are professional, efficient and compassionate and give us the confidence that shows will be well run with excellent support and facilities.”
“As sponsors of both the main arena and the Horse Trials, we value the opportunity to be associated with a venue that consistently delivers top-class events, excellent facilities, and a welcoming environment for riders, horses, and supporters alike.
Bicton sets a benchmark for quality and professionalism in equestrian sport, aligning with our own commitment to supporting horse and rider welfare through high-quality bedding solutions.
It’s a privilege to be part of a venue that reflects the same high standards we strive for at BEDMAX.”
BARBARA HUDDART BEDMAX
“TopSpec have been associated with Bicton now for nearly 10 years sponsoring the iconic main grass arena which we feel is unique in the UK. More recently we have also been one of the sponsors of the May International Horse Trials.
We’re thrilled to continue to be associated with this premier South-West venue, where so many competitors enjoy the outstanding conditions and top-notch facilities curated by experienced horsemen and women. Competing at this magnificent facility, set in a stunning location, is an aspiration for many horse-owners; in the same way that they either use, or aspire to use TopSpec, the unmatched supplier of nutritional advice and super premium horse feeds.
When horse-owners phone the TopSpec Multiple Award-Winning Helpline we hear many positive comments about Bicton from eventers, showjumpers, dressage competitors, and Pony Club members. From the superb XC courses designed by Helen West, the beautiful setting, the amazing ground conditions (often when most of the UK cannot run events) and helpful, understanding team.”
“Sponsoring the Owners, Riders and Grooms Hospitality Area at Bicton International Horse Trials has been an incredibly positive experience for Woof Wear. From the initial idea and planning stages through to designing and bringing the space to life, the Bicton team have been an absolute pleasure to work with.
The entire team are professional, welcoming and genuinely passionate about creating an exceptional event. Helen and Beccy’s enthusiasm for both the sport and the venue is truly infectious, and their energy and commitment make the whole partnership feel collaborative and exciting from start to finish.
We were proud to put the Woof Wear stamp on the Hospitality Area and to be part of such a prestigious event. Bicton International Horse Trials is a fantastic showcase for equestrian sport, and we very much look forward to continuing our relationship with the incredible team at Bicton.”
JO WATSON – Woof Wear
“Wyvern Equestrian has been delighted to work with Bicton Arena for the last 10 years. It is a fantastic venue, with first class facilities, set in the beautiful East Devon Countryside, yet easily accessible from both the M5 and the A303.
The management and staff are always friendly and helpful and go the extra mile. There is always a warm welcome and they continue to deliver high quality events at all levels, making it inclusive for grassroots riders as well as the elite competitors.”
“We had the pleasure of working with Bicton Arena as a sponsor for their fantastic three-day equestrian event, and it was an absolute pleasure from start to finish.
The team at Bicton Arena were incredibly friendly, great fun to work with, and highly professional. They were brilliantly organised throughout, with prompt, clear and consistent communication, which made the whole experience as a sponsor incredibly easy and enjoyable.
The event itself was exceptionally well run, attracting an excellent field of competitors and a fantastic turnout from the purchasing public. There was a brilliant atmosphere throughout the three days, and it was wonderful to see such a well-supported and professionally delivered event.
As sponsors, we felt very well looked after and genuinely valued as a partner. We thoroughly enjoyed being part of the event and would be delighted to work with Bicton Arena again in the future.
A huge thank you to the whole team for making it such a successful and enjoyable experience. We would highly recommend Bicton Arena to any company considering getting involved as a sponsor or partner”
